I was part of the pitch team, and our idea, Drive a Firestone, won the business.

The platform did something simple but important. It reframed Firestone as more than a tire or service brand and treated it like what it really is: a car company. One built around longevity, pride of ownership, and the belief that a well-maintained car shouldn’t feel worse the moment you drive it off the lot.

Over the next few years, that idea stretched across Firestone Tires, Firestone Complete Auto Care, and Firestone Racing, showing up in broadcast, print, retail, in-store, and motorsports environments.

This page is a small selection of that.