Cheez-It ran a long-running campaign starring Joe, some kinda scientist, and a wheel of Immature Cheese.

I made three spots. A launch spot for Cheez-It Crunch’d, followed by two :15s. One features a very romantic kissing scene for Cheez-It Grooves. The other sold Cheez-It Sandwich Crackers.

It also included a fart noise. A career highlight!