My Way to Play was an always-on platform.

Over six years, I worked across broadcast, social, print, and out-of-home on the campaign.

At its core, My Way to Play wasn’t just about games. These were values-driven spots designed to speak to kids and parents at the same time. They celebrated play as something personal, shared, and meaningful, whether that meant independence, creativity, or simply spending time together.

What’s shown here is just a small sample out of roughly one bazillion commercials, I’ve picked a few favorites.