KFC was launching Saucy Nuggets for the first time.

So we launched a dispensary. On 4/20.

“Nuggets” already meant something else to a certain audience, so we opened a KFC Nugget Dispensary next to a real one on Abbot Kinney Boulevard in Los Angeles. It looked like a high-end weed shop, but everything inside pointed to one thing. Saucy Nuggets.

Wrong nugget. Right idea.

ADDY, Webby, One Show, ADC, Cannes